Missed calls during jobs
You're on the roof. The phone rings. Nobody answers. The customer calls your competitor before you ever knew the lead existed.
Industry estimate30–40% of inbound calls go unanswered
BUILT FOR HVAC · PLUMBING · ROOFING · ELECTRICAL · MED SPAS
Recover missed leads. Book more jobs. Automatically.
Skerva installs the systems between lead generated and job booked: missed-call text-back, speed-to-lead, estimate follow-up, booking reminders, reviews, and old-lead reactivation. Your team stops losing calls, quotes, and appointments to slow follow-up.
Or skip the audit — get the Local Service Owner Bundle $197 · 11 installable kits · 14-day refund.
14-day refund. No questions, no hoops.
If it doesn't help your business, you keep every SOP and script.
Runs on your existing CRM. No new tools to learn.
Installs on top of GoHighLevel, Jobber, Housecall Pro, ServiceTitan, HubSpot. Your team uses what they already use.
60-second missed-call response
Turns calls and forms into booked appointments
Cancel anytime · 30 days notice
01 · CAPTURE
Inbound call missed
T + 0s
02 · TEXT BACK
"Sorry we missed you"
T + 8s
03 · BOOK
Two slots offered
T + 47s
04 · CONFIRMED
Calendar locked
T + 1m 12s
LEAD LEAKAGE
Where local businesses lose leads.
It's not the lead volume. It's the handoff. The phone rang during a job. The web form sat in an inbox for an hour. The estimate went out and got forgotten. The appointment didn't get confirmed. Each leak is small. The monthly total isn't — and every leak is fixable with the right operational system.
Slow follow-up on form fills
Web lead comes in at 11 a.m. The reply goes out at 4. By then the homeowner already booked an estimate with the first business that called.
Source: HarvardLead-qualify odds drop ~100× after 30 min
Forgotten estimates
You sent the quote a week ago. It's sitting in their inbox under three Amazon emails. One nudge would close half of them. Nobody sends the nudge.
Industry estimateMost service closes happen on follow-up #2–4
No-shows and unconfirmed appointments
You blocked the time. You drove out. The customer forgot, rescheduled themselves with someone else, or just isn't home. Your tech spends the morning eating the loss.
Industry estimate15–25% no-show rate without reminders
Ranges are industry estimates compiled from public service-business benchmarks (BIA/Kelsey, Forrester, HBR's 2011 study of 1.25M leads). Your actual numbers may be higher or lower — the free audit measures yours specifically.
THE OPERATING SYSTEM FOR BOOKED JOBS
Install the system that fixes the leak.
Skerva is a library of installable lead conversion systems, not a vague automation offer. Pick the leak, download the system, and upgrade only if you want Skerva to install it.
01 · Learn
See the playbook
$27–$97 guides with scripts, SOPs, and the exact leak map. Same-day value.
02 · Install
Bundle everything
$97–$197 bundles with all the templates, SOPs, and install guides. One afternoon.
03 · Done for you
Have us run it
$3k–$10k+ implementation. Skerva installs, tests, and tunes the lead-to-booked-job flow.
Not sure where to start?
If you miss calls
Start with missed-call recovery.View kit →If leads go cold
Start with speed-to-lead.View kit →If estimates stall
Start with estimate follow-up.View kit →If you want it handled
Start with the free audit.Find your leak →Templates
SMS, email, voicemail, call-back, objection replies.
Workflow map
Trigger, delay, condition, owner alert, booking step.
SOP
Setup guide, QA checklist, team handoff, fallback rules.
Screens
Pipeline stages, booking fields, tags, reporting view.
Upsell path
DIY first, Quick Install, full DFY setup, ongoing optimization.
What’s inside every Skerva system
Not concepts. Each system ships with the operational pieces needed to apply the fix inside your current phone, calendar, inbox, and booking tools.
ScriptsSMS, voicemail, email, callback, objection replies.
SOPsStep-by-step install and team handoff instructions.
Automation flowsTriggers, waits, routing, owner alerts, fallback rules.
PromptsReceptionist, qualification, summary, and follow-up logic.
Workflow mapsBefore/after lead flow so the leak is visible.
Setup checklistFields, tags, phone routing, calendar, and test records.
QA checklistProof the system responds, routes, books, and alerts correctly.
Handoff sheetWho owns each step after the workflow is live.
Scoreboard templateTrack leads answered, recovered, booked, and lost.
Troubleshooting guideFix missed triggers, duplicate alerts, and reply gaps.
$47
After-Hours Lead Capture
Problem: calls hit voicemail when your team is on a job or after hours.
Auto-replyTriageCallback queue
Best for
Busy owners who need every caller answered and queued for next-morning callback without adding new tools.
Next step
Install the after-hours flow first, then layer in the missed-call recovery kit for full coverage.
$27
Missed Call Recovery
Problem: the highest-intent leads call once, hang up, and call the next listing.
SMS scriptsVoicemailRouting SOP
Includes
SMS scripts, voicemail scripts, recovery workflow, timing SOP, booking CTA templates.
Best for
Owners missing calls during jobs, after hours, weekends, or lunch rush.
$47
Speed-to-Lead System
Problem: web forms and paid leads sit cold while the customer is still shopping.
5-min scriptEmailCall-back flow
Includes
Five-minute reply scripts, first-call sequence, email fallback, and lead owner alerts.
Next step
Upgrade to Lead Concierge when you want qualification and booking logic added.
$47
Estimate Follow-Up OS
Problem: good estimates disappear because nobody sends touch two, three, or four.
7-day sequenceObjection copyTracker
Includes
Seven-day SMS/email sequence, no-response copy, objection replies, and open-estimate tracker.
Best for
Any business sending quotes that do not get followed up the same week.
$67
GBP Optimization Kit
Problem: your Google profile looks weaker than competitors before the lead even calls.
GBP descriptionPost templatesReview prompts
Includes
6-industry GBP descriptions, rotating post templates, review response copy, and 15-min weekly maintenance SOP.
Best for
Local businesses relying on Google Maps for inbound leads who haven't optimized their profile.
$67
Review Automation Engine
Problem: happy customers stay quiet while unhappy ones go public first.
Review SMSFilterResponse copy
Includes
Review request timing, unhappy-customer routing, response templates, and follow-up SOP.
Best for
Operators with good work quality but inconsistent review requests.
$97
Lead Reactivation System
Problem: old quotes and past customers sit untouched while you buy new leads.
30-day campaignSegmentsTracking sheet
Includes
Segmentation rules, 30-day SMS/email campaign, seasonal offer prompts, and tracking sheet.
Best for
Businesses with old estimates, old customers, or paid leads that never converted.
$97
Website Conversion Kit
Problem: visitors land on your site and leave without calling or filling out the form.
Hero copySticky CTATrust elements
Includes
Hero copy rewrites, form fixes, sticky call button, trust badges, and urgency triggers.
Best for
Businesses getting site traffic that isn't converting into calls or form submissions.
HOW SKERVA WORKS
Five steps. One system. Runs while you're on the truck.
A lead comes in. Skerva picks it up, qualifies it, books the job, and runs the follow-up. The owner sees the outcome: who called, what they needed, when they booked, and what follow-up is still running.
-
01
Lead comes in
Inbound call, missed call, web form, Facebook lead, Angi/HomeAdvisor, or a text — every channel enters the same lead recovery flow.
-
02
Skerva responds instantly
AI receptionist picks up live calls. Missed calls get an SMS inside 60 seconds. Forms get an auto-reply with two real time slots from your calendar.
-
03
Lead gets qualified
Name, address, job type, urgency, callback preference — captured and tagged. Emergencies route to your on-call line within 30 seconds.
-
04
Appointment gets booked
Two real slots offered. Customer picks one. Calendar invite sent, lead record updated, owner gets the job summary by SMS.
-
05
Follow-up runs automatically
24h + 2h reminders. No-show recovery. Quote follow-up sequence. Post-job review request. Old-lead reactivation at 30/60/90 days.
The point is not another dashboard. The point is a clean operating trail: lead captured → contacted → qualified → booked → followed up. Skerva can hand that trail to GoHighLevel, Jobber, Housecall Pro, ServiceTitan, HubSpot, your inbox, or a simple job-tracking sheet.
AI RECEPTIONIST · LIVE
It picks up. It qualifies. It books.
The Skerva AI receptionist answers your business line 24/7 — no menu, no hold music, no "press 1." It captures the lead, qualifies the job, books an appointment on your calendar, and texts the call summary to your phone before the caller hangs up.
- Sounds like a real dispatcher — calm, professional, brief.
- Routes emergencies (no heat, active leak, sparks) to your on-call line within 30 seconds.
- Confirms phone number digit-by-digit. Reads address back. Never invents pricing.
- Hands off every call with a transcript, summary, and next step.
Real anonymized call recording is being prepared. The transcript on the right is the same conversation, transcribed from a Skerva test install.
Live · After-hours call
— call connected · 8:47:02 PM —
Skerva AI
Thanks for calling Acme HVAC — you've reached our after-hours line. Is this an emergency or routine?
Caller · Mike
Uh, my heat just went out and it's like 28 degrees.
Skerva AI
Got it — flagging as urgent. What's your name and the best callback number?
Caller · Mike
Mike Reyes. Same number you're calling — two-four-oh, five-five-five, oh-one-four-eight.
Skerva AI
Mike Reyes, callback at (240) 555-0148. Address?
Caller · Mike
142 Birch Lane, Rockville.
Skerva AI
142 Birch Lane in Rockville. Someone from the on-call team will call you within 30 minutes. If anyone in the home is at risk, please dial 911. Sounds good?
Caller · Mike
Yeah, thank you.
— call ended · 8:47:54 PM · 52s · escalated to owner —
WANT THIS IN YOUR BUSINESS?
DIY KIT
After-Hours Lead Capture System
Auto-reply templates, emergency triage logic, and morning callback SOP. Install it yourself in an afternoon.
$47
Get the kit →
FULL BUNDLE
Local Service Owner Bundle
All 11 kits including after-hours capture, missed-call recovery, reviews, and 4 industry campaigns.
$197
Get the bundle →
HANDS-ON INSTALL
Quick Install
Skerva installs one workflow live in your CRM on a 30-min Zoom. Tested before you hang up.
$97
Book sprint →
ROI CALCULATOR
Your numbers. Real math. No spin.
Adjust the sliders to your real call volume, average job value, and current close rate. The calculator shows when Skerva makes economic sense for your business — when recovered jobs would exceed the system cost. Use your actual numbers, not industry averages.
RECOVERED REVENUE / MONTH
Estimate
$7,000/mo
System cost
– $497
First-month impact
+$6,503
12-month impact after cost
+$78,036
Payback window
<1 month
Calculated from the inputs above. Real results depend on your call volume, lead quality, and how quickly Skerva is installed. We measure your actual baseline in the free audit.
THE SYSTEM STACK
Seven operational systems. One install. Built for trades.
Each system fills a specific leak between lead generated and job booked. Use what you need — Skerva calibrates the scripts and triggers for your trade at install. All run on top of your existing phone, calendar, and service tools.
After-Hours Lead Capture
Calls and forms come in after 6 PM. No reply means a lost job by morning.
What Skerva does: auto-reply fires immediately with emergency triage logic. Urgent jobs get owner alerts. Routine leads queue for the morning callback SOP so nothing falls through overnight.
Missed Call Recovery
~30–40% of inbound calls go unanswered. Most callers don't leave a voicemail.
What Skerva does: auto-SMS fires inside 60 seconds of every missed call — from your existing business number. Reopens the lead before they dial the next contractor.
Lead Concierge
Web forms, Facebook leads, and Angi/HomeAdvisor leads sit in inboxes for hours before anyone replies.
What Skerva does: instant SMS + email reply with two booking slots. Qualifies the lead (job type, urgency, address). Routes hot leads to your phone in under 5 minutes.
Follow-Up OS
Most service jobs close on follow-up #2–4. Solo operators don't have time to run the cadence.
What Skerva does: 5-touch SMS + email sequence after every estimate. Calibrated to job size and lead temperature. Hot replies route back to your inbox.
Estimate Booking System
15–25% of unconfirmed appointments turn into no-shows. Your tech eats the morning loss.
What Skerva does: offers two real time slots, confirms by SMS, fires 24h + 2h reminders, recovers no-shows with an immediate reschedule SMS.
Review Automation
Happy customers don't leave reviews. Unhappy ones do — and they leave them publicly.
What Skerva does: post-job SMS asks for a Google review 24h after completion. Unhappy customers route to a private channel first so you can fix it before it goes public.
Lead Reactivation
Hundreds of dead quotes sitting in old lead lists. The follow-up never happened.
What Skerva does: re-engages dormant leads at 30/60/90 days with a context-aware SMS. Real recovery depends on your list size, ticket value, and segment quality — your free audit measures your actual potential.
OPERATIONAL SYSTEMS LIBRARY
17 installable products. One operational stack.
Each system is a real, deliverable kit — SMS scripts, qualifying questions, SOPs, automation flows, handoff templates, and tracking sheets. Pick the leak you want to fix first. Buy direct from the catalog or have Skerva install it for you.
All
Missed calls
Follow-up
Booking
Reviews
Industry campaigns
DFY
01
Start here
Entry kits under $50. One leak, one script, one weekend. Use these if you've never installed a Skerva system before.
KITAvailable now
Missed Call Recovery Kit
SMS, voicemail, and follow-up scripts that recover calls you're already losing.
What's inside: 12 SMS scripts · voicemail playbook · routing SOP · install guide
$27View kit →
KITAvailable now
Speed-to-Lead Scripts
Auto-reply + qualifying script that gets new web/Facebook leads on a call in 5 minutes.
What's inside: SMS templates · qualifying questions · 5-min routing SOP · objection replies
$47View kit →
KITAvailable now
Estimate Follow-Up Pack
5-touch SMS + email sequence that closes cold quotes. Per-job-size templates included.
What's inside: 5-touch sequence · per-ticket templates · objection handlers · scoreboard
$47View kit →
02
Best value Main paid offer
If you only buy one thing on this site, buy the Owner Bundle. 11 kits, retail $697, yours for $197. The "popcorn medium" — too much value to skip.
BUNDLE · 11 KITS · MOST POPULARAvailable now
Local Service Owner Bundle
Every Skerva system in one bundle — missed-call recovery, speed-to-lead, estimate follow-up, reviews, after-hours, GBP, lead reactivation, plus all 4 industry campaigns.
- 11 complete kits · 60+ SMS scripts
- 4-week rollout plan · operator scorecard
- All SOPs · automation flows · lead tracking templates
- Bonus: weekly performance dashboard template
BUNDLE · 4 KITSAvailable now
Core 4-Pack
The four universal kits every service business needs: Speed-to-Lead Scripts, Estimate Follow-Up, Review Automation, After-Hours Lead Capture. Trade-agnostic.
- 4 complete kits · 7-day install plan
- Team handoff sheet · operator scoreboard
- For HVAC, plumbing, roofing, electrical, more
$97
$208 retail · save $111
03
More kits
Reviews, old-lead recovery, after-hours capture, GBP, and industry-specific campaigns. Stack on top of your core system.
KITAvailable now
Review Automation Pack
Post-job SMS that gets happy customers to Google. Negative reviews routed private first.
What's inside: 18 templates · unhappy customer filter · GHL/Jobber/HCP install path
$67View kit →
KITAvailable now
Old Lead Reactivation Campaign
30-day campaign that re-engages dead quotes and old leads sitting in your CRM.
What's inside: 4 SMS + 4 email touches · Hot/Warm/Cold segmentation · seasonal offer variants
$97View kit →
KITAvailable now
After-Hours Lead Capture System
Nights and weekends auto-reply. Emergency triage. Morning callback queue ready by 8 a.m.
What's inside: auto-reply templates · emergency triage · AI receptionist starter prompt
$47View kit →
04
Done for you
You don't have the time. Skerva installs the system live on your CRM, calibrates it for your trade, and tests every flow before handoff.
LIVE SETUP · 30-MIN ZOOMAvailable now
Quick Install
One workflow only. Skerva installs one workflow live in your CRM on a 30-min Zoom. Tested end-to-end before you hang up. 30-day post-install support included.
Includes: 1 workflow build · live test · SOP handoff · 30-day support
FULL INSTALLAvailable now
Full Booked-Job Install
All core Skerva workflows deployed to your stack: missed-call recovery, speed-to-lead, estimate follow-up, reviews, and after-hours capture.
Includes: all 5 systems · CRM stages · team handoff · 60-day support
From $3KBook lead flow call →
MANAGEDAvailable now
Ongoing Optimization
Skerva runs the system, tunes scripts based on actual performance, sends weekly ROI reports. Cancel anytime.
Includes: weekly tuning · performance report · CRM monitoring · priority support
From $1K/moBook lead flow call →
See the full catalog · individual kits, industry campaigns, GBP, website kit
Digital kits available now, ship at purchase. New systems marked Early Access ship on a published date. 14-day refund. SOPs and scripts are yours to keep either way.
PRICING · 3 PATHS
Priced around recovered jobs, not software seats.
One recovered job can pay for the system. Start with a guide, buy an installable workflow, or have Skerva build the full lead-to-booked-job infrastructure for you.
Example job value$8,000Roof, HVAC, remodel, med-spa package
Typical gross profit$2,000+One recovered job can cover setup
Skerva target1–3Extra booked jobs from leads already coming in
OPTION 01 · GUIDES
Learn the system
Cheap, tactical guides that fix one leak and qualify serious buyers. Best when you want scripts, SOPs, and a clear playbook before installing anything.
$27– $97 · one-time
Per kit · no monthly · 14-day refund
- Missed Call Recovery · $27
- Speed-to-Lead Scripts · $47
- Review Automation · $67
- Lead Reactivation · $97
- SMS scripts, qualifying questions, SOPs
OPTION 02 · BUNDLES
Get everything at once
All the templates, workflow maps, install guides, and SOPs bundled so you can roll out the full system — or just the 4 core kits — in one download.
$97– $197 · one-time
Instant download · 14-day refund · works with any CRM
Core 4-Pack$97
Owner Bundle (all 11 kits)$197
Quick Install (live setup call)$97
- Missed-call, speed-to-lead, estimate follow-up, reviews
- After-hours capture, GBP, lead reactivation, website conversion
- 4 industry packs: storm response, AC tune-up, spring cleanup, web conversion
OPTION 03 · DONE-FOR-YOU
We install everything
For owners who want execution. Skerva installs the lead recovery stack, tests it, hands off the operating docs, and can keep optimizing after launch.
$3k – $5ksetup
$5k – $10kfull install
Implementation first · monthly optimization only after the system exists
Quick Install (one workflow)$97
Full booked-job install$3k–$5k
Ongoing optimization$1k–$3k/mo
- Missed-call recovery, lead qualification, booking, follow-up
- Lead routing, SMS logic, reminders, reviews, reporting
- Weekly optimization available after launch
Risk reversal
Try any Skerva kit for 14 days. If it does not give you a usable script, SOP, or workflow you can apply to your business, email us and we'll refund it. You keep the materials. For DFY, we will not recommend implementation if a kit is enough.
Not sure which path? Start with the free Missed-Call Revenue Audit — we'll put a dollar figure on missed calls, stale estimates, and old leads before recommending a guide, system, or DFY install.
WHY TRUST IT
Built on proven principles. Designed to keep you in control.
Skerva is new. We're not pretending otherwise. We don't run fake testimonials. Here's what we will say — and what you can verify on the install call.
01
Built on proven speed-to-lead principles
The Harvard Business Review study of 1.25M leads is public record. Responding inside 5 minutes vs 30 minutes drives a 100× difference in qualification rate. Skerva exists to make sure you're always on the right side of that curve.
02
Designed for local service workflows
This is not a generic AI chatbot. It's calibrated for HVAC dispatch, plumbing emergencies, roofing estimates, salon bookings, med-spa consults. The SMS scripts, qualifying questions, and escalation rules are written for the way trades actually operate.
03
Human-reviewable call logs
Every AI call has a transcript and a summary. You can read what was said, listen to the recording, and override any booking. The system is auditable end-to-end — no black box, no silent decisions.
04
You stay in control
Pause the answering flow from your phone. Cancel month-to-month with 30 days notice. Keep every SMS template, SOP, and workflow we deploy — those are yours forever, even if you leave.
FAQ
Common questions, straight answers.
Does this replace my receptionist?
Only if you want it to. Most owners use Skerva as the after-hours and overflow layer — the AI picks up when humans can't (jobs, lunch, evenings, weekends). If you don't have a receptionist, the AI runs the full inbound line. Either way, you still own the calls that matter.
Can it book directly on my calendar?
Yes. We connect to your existing calendar (Google, Outlook, Cal.com, or your service calendar) and the AI offers real, available time slots. Bookings drop straight into your calendar with the customer's name, address, job type, and call summary attached.
What happens if the AI doesn't know the answer?
It does one of two things. For urgent issues (no heat, active leak, sparks), it routes the call to your on-call line within 30 seconds. For anything else, it captures the question, books a callback slot, and texts you the transcript so you can respond on your time. It will not invent pricing, make technical promises, or guess.
Can I review calls?
Every call. Each has a recording, a transcript, and a one-line summary. You can review them from your inbox, Slack, or existing job system. Anything the AI booked, you can override or reschedule with one tap.
Does this work after hours?
That's where it earns its keep. Nights, weekends, holidays — the AI picks up the same way it does at noon on Tuesday. Many operators start with after-hours coverage first and add daytime overflow once they see the bookings come in.
Can it connect to my existing tools?
Yes. Skerva connects to GoHighLevel, Jobber, Housecall Pro, ServiceTitan, Twilio, Zapier, calendars, inboxes, and most service-business tools. We don't replace your job system — we add the lead conversion layer around it.
How fast can this be set up?
Most simple installs can be configured in one setup call — typically a 30–45 minute Zoom where we connect your phone, calendar, and SMS, and test the missed-call recovery live. More complex installs (multi-line phone systems, custom workflow routing, or multi-location handoffs) usually take 1–2 business days to configure and validate. We'll give you a realistic timeline on the audit call before anything is signed.
Is this only for HVAC?
No. It's built for any local service business with inbound calls and appointment-based pricing — HVAC, plumbing, roofing, electrical, salons, med spas, auto detailers, dental, general contractors. The scripts and qualifying questions are calibrated per industry at install.