TIER 01 · FOUNDATION
Managed Website
$497/mo
6-MO MINIMUM · NO SETUP FEE
- Custom website, hosted & monitored
- Forms, tracking, monthly edits
- Monthly performance report
PRICING
Skerva pricing.
Skerva is a managed revenue system for local service businesses. Four monthly plans, each one built on the last — no setup fees, everything installed and managed for you. Not ready for a monthly plan yet? Grab a DIY kit from the store instead.
TIER 02 · LEAD CAPTURE
Lead Engine
$997/mo
3-MO MINIMUM · NO SETUP FEE
- Everything in Managed Website
- Missed-call text-back + CRM pipeline
- SMS/email follow-up + booking
TIER 03 · DEMAND GEN
Growth Engine
$2,497/mo+
3-MO MINIMUM · +AD SPEND
- Everything in Lead Engine
- Paid ad management + landing pages
- Retargeting + weekly optimization
TIER 04 · FULL SYSTEM
Full Revenue System
$3,497/mo+
3-6 MO MIN · +AD SPEND/USAGE
- Everything in Growth Engine
- AI receptionist + website chat
- Reactivation + reputation management
Not ready for a monthly plan? Browse DIY digital products — one-time kits from $47.
How to pick
Managed Website is the foundation — a converting website, hosted and managed, built and edited for you every month. Start here if your site is the weak link.
Lead Engine adds missed-call text-back, follow-up, and a CRM pipeline on top of the website — so leads stop going cold before you even see them. Most operators start here.
Growth Engine adds paid ad management on top of Lead Engine, so more qualified leads enter the system every month instead of just the ones who already found you. Ad spend is billed separately from the management fee.
Full Revenue System adds an AI receptionist, website chat, and reactivation campaigns on top of Growth Engine — Skerva manages the entire system from first click to booked appointment.
Every plan is installed and managed for you — no setup fee. Plans require a minimum term (3-6 months depending on tier) instead. The free Revenue Leak Audit tells you which plan fits your numbers before you commit.
Common pricing questions
Does Skerva have a free trial?
No free trial on managed plans — instead, every plan starts with a free Revenue Leak Audit so you know exactly what you're getting before you commit. DIY digital products carry a 14-day no-questions refund.
Is there a setup fee on the managed plans?
No. Every managed plan — Managed Website, Lead Engine, Growth Engine, Full Revenue System — is installed and managed for you at no separate setup charge. It's included in the monthly price. Plans require a minimum term (3-6 months depending on tier) instead of a setup fee.
Are there hidden monthly fees on the DIY digital products?
No monthly fees on DIY digital products from Skerva. You'll still pay third-party tools if needed — SMS, your current job tools, Stripe processing on customer payments. Same costs you'd have without Skerva.
How is Skerva priced compared to alternatives?
Skerva sits between two existing categories. Marketing agencies charge $2K – $5K/mo and often make you wait. Job tools can cost $99 – $499/mo, but you still have to build the growth and follow-up systems yourself. Skerva works on top of the tools you already use — managed plans from $497/mo with no setup fee, or DIY digital products from $47 one-time.
Can I upgrade tiers later?
Yes. Most owners start with Managed Website or Lead Engine and move up to Growth Engine or Full Revenue System once the foundation is converting and they want more leads generated automatically. Each tier includes everything in the one below it, so nothing gets rebuilt.
SKERVA VS THE ALTERNATIVES
Where Skerva fits in the stack.
Most operators have already tried one of three paths. Here's where each one wins, where each one breaks, and where Skerva sits between them.
| DIY | Skerva | Agency | |
|---|---|---|---|
| Cost | $0 + ~40 hrs/wk | From $497/mo, or $47+ DIY | $2K–$5K/mo |
| Time to live | 4–12 weeks | One weekend | 30–90 days |
| Tool lock-in | None | None — uses your tools | Heavy — their platform |
| Industry-specific scripts | Build your own | Included | Sometimes |
| SOPs you can keep | Yours | Yours forever | Belongs to agency |
| Refund policy | — | 14-day, no hoops | Usually 60-day contract |
| Result speed | Slow (you're the bottleneck) | Same week | Slow (waiting on them) |
Numbers reflect published pricing from competitor websites + industry benchmarks. Your real ROI depends on call volume and average job size — run the ROI calculator to see your specific numbers.